With a fusion of contemporary aesthetics and iconic elements, Aparterre Store, designed by Bogdan Ciocodeica Studio, elegantly blurs the lines between public and private spaces. Embodying the brand’s deeply personal ethos, the store offers visitors a sensorial experience akin to stepping into a private residence with doors wide open for fashion enthusiasts and design aficionados.
A Home Away from Home
Aparterre Store welcomes patrons into a space where they immediately feel at ease, surrounded by exquisite apparel, unique objects, and a vibrant array of colors and textures. The interior design, characterized by a dominant powdery pink hue, exudes a strong feminine energy. Pink velvet walls seamlessly transition into cylindrical curtains, enveloping the space in a cozy embrace. Complementing this ambiance is a light oak chevron floor adorned with plush carpets, enhancing the homely feel and providing a stage for accentuating elements.
Bridging Indoor and Outdoor Spaces
Located on the ground floor of an apartment building, Aparterre Store enjoys a privileged connection with the outdoors. Opening towards a public park at the front and boasting a private garden at the rear, the space blurs the boundaries between interior and exterior. A massive sliding glass wall facilitates this seamless transition, fostering a sense of continuity and amplifying the illusion of being in a private residence.
Design Elements and Inspiration
Central to the store’s design are two velvet horse silhouettes, reminiscent of an exclusive club’s life-size logo, adding a touch of sophistication. Additionally, accent furniture pieces crafted from Alpi veneer by Ettore Sottsass serve as focal points. Ranging from slim benches to massive podiums, these pieces, along with wall cladding, changing screens, and standing mirrors, embody the innovative and playful spirit of the Memphis design philosophy.
A Paradigm Shift in Retail Experience
Much like the renowned design movement of the 1980s, Aparterre Store represents a departure from conventional retail spaces. It serves as a realm of exploration, offering visitors a diverse array of textures and shapes that collectively craft a unique universe. Rooted in a desire to challenge the rigid and overly pretentious norms of high-end fashion stores, Aparterre Store embraces curiosity and creativity, inviting patrons to embark on a journey of discovery.
