For enthusiasts immersed in the MoonSwatch craze or those intrigued by it, Omega presents a rare chance to obtain not one, but eleven MoonSwatch Mission to Moonshine Gold watches in a single auction. From February 12 to 24, Sotheby’s will conduct a global online sale, offering 11 meticulously curated suitcases filled with every variant of the Omega x Swatch “Mission to Moonshine Gold” watch released to date.
A Brief Recap on MoonSwatch
The MoonSwatch phenomenon began with cryptic advertisements in newspapers worldwide, hinting at a collaboration between Omega and Swatch, sister companies under the Swatch Group. In March 2022, the MoonSwatch was unveiled—a cost-effective, quartz-powered Speedmaster encased in Swatch’s Bioceramic plastic, available in 11 vibrant colors inspired by celestial bodies.
The MoonSwatch Frenzy
Comparable to the Beanie Baby craze of the ’90s, the release sparked extraordinary demand, with enthusiasts queuing outside Swatch boutiques for hours. Building on this hype, Swatch and Omega introduced various MoonSwatch models, including the coveted Mission to Moonshine Gold series featuring Omega’s signature 18K Moonshine Gold coating on the seconds hand.
The Auction Opportunity
While acquiring a single MoonSwatch has proven challenging amidst the initial frenzy, Omega’s auction of the complete Mission to Moonshine Gold collection offers enthusiasts a unique chance to secure all variants at once. Moreover, proceeds from the auction will support a noteworthy charitable cause.
Special Features and Display
Each watch collection is housed in a distinctive blue briefcase adorned with a golden monocle bearing the Omega x Swatch logo, accompanied by a specially engraved coin. Prior to the auction, the collections will be showcased in select Swatch boutiques across major cities worldwide.
Final Thoughts
Whether you’re a seasoned collector or an aficionado eager to explore the MoonSwatch phenomenon, this auction presents an unparalleled opportunity to own a comprehensive set of these iconic timepieces. For those considering a single purchase, keep an eye out for the forthcoming Snoopy edition, rumored to be in development.
