North, a renowned Norwegian studio, has recently undertaken the task of creating a captivating brand identity and collateral for Egna, a sustainable shopping mall located in Bodø city. The project aimed to reflect Egna’s commitment to offering environmentally friendly goods and services while providing visitors with a memorable shopping experience.
Embracing Nature: The Color Palette
In crafting Egna’s brand identity, North drew inspiration from the surrounding natural environment, incorporating a color palette reminiscent of forests, earth, and water. These earthy tones not only evoke a sense of tranquility and harmony but also resonate with Egna’s sustainability ethos. By integrating nature-inspired colors into the brand’s visual identity, North has succeeded in creating a cohesive and inviting aesthetic that aligns seamlessly with Egna’s mission.
A Sleek and Modern Logo Design
Central to Egna’s brand identity is its sleek and modern logo design, which serves as the focal point of the visual identity. North opted for a custom typography approach, crafting a logo that is both distinctive and versatile. The clean lines and contemporary aesthetic of the logo reflect Egna’s commitment to modernity and innovation, while the custom typography adds a touch of sophistication and elegance. Overall, the logo design embodies Egna’s values of sustainability, quality, and innovation, serving as a symbol of the mall’s identity and purpose.
Creating a Cohesive Brand Experience
By combining natural elements with modern design principles, North has succeeded in creating a cohesive brand experience for Egna. From the logo design to the choice of color palette, every aspect of Egna’s brand identity reflects its core values and mission. As visitors explore the shopping mall, they are greeted by an atmosphere that is both welcoming and environmentally conscious, reinforcing Egna’s commitment to sustainability and responsible consumption.
Conclusion
In conclusion, North’s branding efforts for Egna exemplify the studio’s ability to create impactful and memorable brand identities. By leveraging natural elements and contemporary design elements, North has successfully captured the essence of Egna’s mission and vision. The resulting brand identity not only communicates Egna’s commitment to sustainability but also creates a cohesive and inviting atmosphere for visitors. As Egna continues to grow and evolve, its brand identity will serve as a visual representation of its values and principles, leaving a lasting impression on customers and stakeholders alike.
