The beauty industry is experiencing a resurgence in makeup sales, driven by a desire for self-expression and experimentation. Blush sales, in particular, have skyrocketed, thanks to a TikTok trend known as “underpainting,” which has sparked renewed interest in colorful cosmetics.

Embracing New Trends: The Underpainting Technique

Underpainting, a technique popularized on TikTok, involves applying cream blush before foundation and concealer. This unconventional method, favored by makeup artists for its natural effect, has gained traction among beauty enthusiasts seeking fresh approaches to makeup application. The trend has led to a surge in blush sales, with cream and stick blushes witnessing a remarkable uptick in demand.

Adapting to Changing Preferences

The cosmetics industry faced significant challenges during the pandemic, with sales of traditional makeup products declining sharply. However, as masks became ubiquitous, consumers gravitated towards eye makeup, resulting in a notable increase in sales. Eye makeup, being mask-friendly, saw a surge in popularity, with online sales soaring year-over-year.

A Shift Towards Vibrancy

Amidst the gloom of the pandemic, there has been a growing inclination towards vibrant and colorful makeup. Beauty enthusiasts, weary of grim headlines and isolation, are turning to cosmetics as a means of self-expression. This shift has led to a resurgence in online makeup sales, with consumers embracing bold and shimmery makeup looks.

The Influence of Social Media

The rise of vibrant makeup trends can be attributed, in part, to the influence of social media platforms. Increased time spent on platforms like TikTok has fueled a desire for experimentation, prompting users to explore new colors and techniques. The pandemic, while disrupting traditional makeup usage, has spurred the emergence of innovative makeup trends and hacks.

In conclusion, the surge in blush sales and the broader interest in vibrant makeup reflect a desire for creativity and self-expression in the wake of the pandemic. As consumers embrace new trends and techniques, the beauty industry continues to evolve, catering to changing preferences and fostering a culture of experimentation.