Maria Jurewicz is not your average commuter in downtown Toronto. With her vibrant bow-adorned coat, quirky novelty bags, and coordinated jewelry, she stands out in the crowd. But for Jurewicz, this is just a glimpse into her extensive Kate Spade collection, which she stopped counting after reaching 500 pieces.

A Design-Influenced Upbringing

Raised in a design-oriented household, Jurewicz’s parents, both architects, instilled in her an appreciation for aesthetics. However, it was her mother who introduced her to the world of fashion, always ensuring she was impeccably dressed.

Discovering Personal Style

During her time at Queen’s University in Ontario, Jurewicz embraced her unique sense of style, defying the muted colors often seen around her. Embracing the vibrancy that makes her happy, she embarked on a love affair with Kate Spade, eventually working part-time at a retail location for nearly six years.

The Essence of Kate Spade

For Jurewicz, Kate Spade embodies joyfulness and unapologetic femininity while maintaining classic silhouettes. She describes her style as a blend of ’50s ad woman and Floridian retiree, evident in her apartment adorned with Kate Spade pieces.

A Lifestyle Influence

Kate Spade’s curated lifestyle deeply influenced Jurewicz, shaping her career in advertising and her admiration for iconic women like Audrey Hepburn and Jackie Kennedy Onassis. She attributes her newfound addiction to Poshmark to her love for Kate Spade’s aesthetic.

Spreading Joy Through Style

Wearing her Kate Spade pieces evokes a sense of polished brightness and cheekiness for Jurewicz, evident in the smiles she brings to strangers during her daily commute. Dressing to express herself and spread happiness, Jurewicz embodies the spirit of Kate Spade — vibrant, cheerful, and unapologetically herself.